LoginMost fashion starts with a trend.
Ours starts with addressing apparel constraints.
A waistband that gapes at the back the moment you sit down.
Denim that feels structured in January and shapeless by March.
A size chart that stops at XL and still calls itself inclusive.
Rigid denim that makes putting your feet up and chilling impossible.
Those — and more — are the complaints we kept hearing. Chase Haul is where the brands we built to answer them live.
We, at Chase Haul, design, engineer and manufacture the labels sold here — Miss Chase, Miss Chase A+, Dolce Crudo, Life With Pockets, Nine Vogue, Eyza and Mizuki. Chase Haul is where you buy them directly from us, without a marketplace in between.
01 — The approach
We don't design clothes. We engineer them.
Every range starts with a named problem and ends with a named solution — not a seasonal theme, but a specification. Three of those solutions now sit inside most of what we make.
CHASEshape™
The waistband does the work
A structured shaping panel built into the inside of the waistband. It sits flat against the body and compresses across the tummy — the same effect as shapewear, without wearing any. Level 1 smooths. Level 2 adds medium compression in high-recovery fabric. Level 3 is intense compression with a butt-lifting effect. The advanced version adds thin flexible boning so the waistband never rolls or digs in. From the outside, they look like ordinary jeans. That is the point.
CHASEstretch™
Denim that moves, then comes back
Two-way stretch denim with a minimum of 2% elastane. It gives when you walk, sit and bend, then returns to shape instead of bagging at the knees by evening. Power Stretch runs 3% elastane for skinny and close-fit cuts. This denim fabric is truly unmatched.
24/7 Comfort-Tech™
For the days you don't sit down
Denim milled to be noticeably softer and more breathable than standard denim. Built for women who are on their feet all day and want jeans that still feel wearable at the end of it. Our 24/7 Comfort-Tech™ fabric has been garnering high praise for as long as we can remember.
55%
More than half our customers wear a size most brands don't make
55% of everyone who shops with us buys from Miss Chase A+, our plus-size line. That is not a niche we accommodate. It is the majority of our business.
Our jeans run from waist 24 to waist 44. We are currently piloting 46, 48 and 50.
Every plus-size style is drafted from scratch — higher rise so the waistband stays put, more room through hip and thigh without excess fabric at the waist, fabric that stretches without losing structure. Not a standard pattern graded up. That distinction is the whole reason the line exists.
02 — The labels
The brands you'll find here
Trend-led women's fashion across jeans, dresses, jumpsuits, skirts, shorts and more. Sizes 24–38.
Designed from scratch for mid-size and plus-size women, not scaled up from smaller patterns. Sizes 24–44.
Trend pieces re-engineered for movement.
Real pockets, deep enough to actually use. In everything.
Premium occasionwear — party dresses, gowns, embellished and satin styles.
Workwear built for the office day.
Teen fashion — bold prints and fresh silhouettes for girls with their own sense of style. Plus a small kidswear range.
03 — What we've learned
What we've learned about denim
Bootcut and wide-leg outsell everything else we make. The high rise sits at the narrowest point above the hips so the waistband stays put, and the flare from the knee balances wider hips. Almost everything we produce is high-rise, because that is what solved the complaint we started with.
Most denim in this market is still rigid. We think that is the wrong default for clothes people wear for fourteen hours at a stretch.
04 — Who we are
The people behind it
Founded
2012
Founders
Ananya Bubna
Udayan Bubna
Based in
Kolkata, India
Chase Haul is operated by Chase Lifestyle Private Limited, a women's apparel house founded in Kolkata in 2012 by Ananya Bubna and Udayan Bubna. We design, manufacture and sell our own labels — which means when something about a garment is wrong, there is no one else to point at.
You can reach us at hello@chasehaul.com.
You are probably looking for something different.
That has been the idea from the start.
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